Mackenzie Richter
Vice President, Global Commercial Digital Workflow Solutions at Henry Schein, responsible for vision, strategic direction, commercialization, growth and performance of the new critical workflow initiatives.
With over 25 years of experience, Mackenzie brings a deep understanding of both the digital dental workflow and the dental practice environment, having “grown up” working in her family’s dental practice. Throughout her career, she has consistently driven innovation, growth, and financial performance. The 3-Click Dentistry concept was born from conversation she had with her brother and has now moved into action.
At Henry Schein Dental, Mackenzie has seamlessly integrated her passion for technology, equipment, and people into each role. Notably, she led the capital equipment business and successfully launched the laboratory business in the UK and Europe between 2014-2017. Later, she directed the US Dental equipment business, achieving impressive sales growth and increased profitability. Mackenzie graduated from The Ohio State University and currently resides in Columbus.
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Insights from IDS on 3 Click Dentistry
During the International Dental Show (IDS) in Cologne, Germany, I attended a remarkable panel hosted by Henry Schein, where Mackenzie Richter shared insights on her expertise and experiences with an innovative approach called “3 Click Dentistry.” This approach aims to simplify digital dental workflows by minimizing software interactions, reducing human errors, and enhancing patient care through consolidating digital dental processes within practice management software (PMS). The concept of 3-Click Dentistry ensures dental teams spend more time engaging with patients rather than dealing with cumbersome administrative tasks.
Mackenzie’s journey in dentistry began at the early age of 13, and her early exposure to advanced technologies like CEREC profoundly influenced her passion for innovation. This enthusiasm clearly drives her advocacy for streamlined solutions like 3 Click Dentistry. An incident involving her brother’s dental practice, which suffered severe damage due to flooding, underscored the vulnerabilities in traditional operational methods. Mackenzie explained that outdated software and inefficient workflows leave dental practices susceptible to disruptions, making the implementation of streamlined methods like 3 Click Dentistry increasingly crucial.
Benefits of Adopting 3 Click Dentistry
One significant benefit of the 3 Click Dentistry approach is the seamless integration of advanced technologies such as AI radiography and 3D printing directly into PMS. AI-enhanced radiography provides unbiased, reliable second opinions, significantly increasing patient confidence and acceptance of treatment plans. Practices that integrate AI into their workflow have experienced notable increases in annual revenue, often between $125,000 and $135,000.
In addition to enhanced diagnostic accuracy, 3 Click Dentistry dramatically improves efficiency in complex procedures, such as night guard fabrication. Traditionally involving multiple steps and platforms, these processes become streamlined, significantly reducing complexity and production time. Another advantage is its positive impact on team training and retention. Frequent staff turnover presents considerable training challenges, yet by simplifying workflows into fewer clicks, new employees can rapidly become proficient, ensuring consistency and continuity in patient care.
Moreover, 3 Click Dentistry supports a brand-agnostic approach, providing dental practices with the flexibility to select equipment that best meets their specific needs without compatibility concerns. Overall, adopting 3 Click Dentistry represents a substantial shift toward simplicity, efficiency, and improved patient care quality. This digital revolution, driven by innovative solutions such as 3 Click Dentistry, streamlines everyday tasks, enhances patient satisfaction, and significantly boosts practice profitability. Dental professionals who embrace these advancements are better positioned to deliver exceptional patient care and thrive in today’s competitive market.
